Travelocity’s Top Secret Hotels offer an easy way to shop hotels and find unpublished rates that are up to 45 percent off three- and four-star hotels.
Travelocity is the first major online travel site to offer unpublished (or “opaque”) hotel deals and regular hotel rates all in one search window, without the hassle of bidding. with approximately 20 to 30 percent of online hotel bookers now seeking out opaque hotels.
So what is the secret? With Top Secret Hotels, Travelocity is able to offer consumers deeply-discounted rates at top hotels by not naming the exact hotel until the booking is complete. Before making the booking, consumers see the hotel’s star rating and general location, and, unlike other major opaque sites, Travelocity’s Top Secret Hotels shows what other travelers think about a hotel, with user ratings on 10 key details of the hotel, such as cleanliness, location, staff and service, room quality and more. Travelocity also shows the hotel’s specific amenities such as pool, courtesy breakfast, non-smoking, high-speed Internet and shuttle service.
Possibly best of all -- like all bookings on Travelocity, Top Secret Hotels bookings are backed by the Travelocity Service Guarantee.
We are giving consumers one easy place to find great hotel deals, regardless of the type of trip they are taking, including a stress-free, bidding-free option for finding unpublished hotel deals that are backed by the Travelocity Service Guarantee.”
How to Find opaque hotel Deals
When customers search for hotels in a destination, they will see the available hotels by name, and depending on availability, can simply click on the Top Secret Hotels tab above the general hotel listings that allows them to view unpublished rates at participating hotel properties. Or, they can search only the thousands of available Top Secret Hotels by using the checkbox located on the main Hotels tab on Travelocity.
Sample Deals Comparison
Top Secret Hotel Property
Top Secret Rate
Percent Savings off Regular Rate
4 star - Top Secret Hotel in Manhattan
$130
35%
4 star - Top Secret Hotel in Boston
$250
35%
3 star - Top Secret Hotel in San Francisco
$110
45%
4 star - Top Secret Hotel in Atlanta
$67
45%
3 star - Top Secret Hotel in Dallas
$30
50%
3 star - Top Secret Hotel in Las Vegas
$80
50%
4 star - Top Secret Hotel in Chicago
$95
55%
4 star - Top Secret Hotel in Orlando
$90
70%
“We’ve been working incredibly hard over the past year to get opaque hotel up and running, responding to both the needs of our customers and hotel partners,” said Weber. “In today’s tough economic environment, hotels are looking to us to help them drive bookings while consumers are craving great deals, so we’re thrilled to deliver the right product at the best possible time.”
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