New York's hometown airline, and bliss, New York's hottest spa have partnered to create a unique experience for value-seekers on the low-fare airline's overnight flights from the West. Commonly known as "red-eye" flights after the state of customers upon arrival, the low-fare airline and industry-leading urban day spa, known for its fun approach to beauty, have developed Shut-Eye, an onboard experience that leaves customers feeling refreshed and ready to meet the day.
"Everyone knows the lowest fares can usually be found on overnight flights," said David Neeleman, JetBlue's Chairman and CEO. "And now, JetBlue's crewmembers are pleased to make the flight as great as the fare. Customers will now think of our overnight flights as a 'shut-eye,' not a 'red-eye.'"
JetBlue's service to LAX is operated with the airline's spacious Airbus A320, which offers roomy, all-leather seating for 150 including the most legroom in coach of any U.S. airline (a). Customers looking to pamper themselves even further can upgrade to a super-spacious Even More Legroom seat. For a nominal fee each way, customers can stretch out and enjoy 38" of seat pitch.
JetBlue launched twice daily service from both JFK and Boston's Logan International Airport to LAX on June 17, 2009, and based on the successful launch of service and strong customer demand for JetBlue's premium low-fare product, is pleased to double service from New York (expanding to four daily flights) while maintaining its popular Boston route with convenient twice-daily service.
"Red eye and relaxation will no longer be an oxymoron," says Richard Dantas, President of Bliss. "Bliss Spa has designed a Shut Eye Kit(tm) just for JetBlue customers so they can unwind while they fly and arrive feeling refreshed."
Overnight flights from Los Angeles to new york JFK offer JetBlue's complimentary Shut-Eye Service,featuring a Snooze Kit, containing bliss breath freshening mint lip balm, bliss lemon+sage body butter, an eyeshade and ear plugs. The airline's night-owl customers can enjoy JetBlue's 36 channels of DIRECTV programming and a selection of FOX movies to make time fly. Still can't sleep? Visit the snack bar in the galley to stretch your legs and help yourself to JetBlue's signature (and free!) unlimited snacks and beverages. (Tasty wines from Best Cellars and cocktails are also available for purchase throughout the flight.) Before arrival, customers will be treated to hot towels and Dunkin' Donuts coffee, orange juice or bottled spring water, refreshed and ready to start the day.
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